[Press release from Cleveland Cinemas.]
Syndctd Entertainment & International Films Management (IFM) have
officially announced they will theatrically re-release Perry Henzell’s cult
classic film “The Harder They Come,” to celebrate the 40th Anniversary of its US
premiere. On opening night in Kingston, Jamaica, the reggae-fueled
hit provoked riots when thousands could not get into the sold-out Carib
Theater. The February 1973 launch in New
York led to six straight years of cannabis-smoke filled midnight screenings around the United States and has
gone on to become one of the best regarded independent films of all time.
The film will screen
on Thursday, September 5th at 7:30
PM at the Apollo Theatre (19 E. College St., Oberlin,
OH) and the Cedar Lee Theatre (2163 Lee Rd., Cleveland Hts., OH). Tickets are $10 and are on sale at the
theatre box offices and online at clevelandcinemas.com.
“The Harder They Come” stars GRAMMY winning legend Jimmy Cliff as Ivan
Martin, an aspiring reggae singer-songwriter, who turns to life as an outlaw
after being swindled by the corrupt record industry. Directed and produced by the late Perry
Henzell, and co-written with Trevor Rhone, the film ranked among AMC's all-time
Cult Classics. “I had a choice when I
set out,” Henzell once said, “to make a film for Jamaicans or…for the rest of
the world. I chose to make a film for
Jamaica.”
In the end, the film’s impact was felt far beyond the Caribbean,
introducing both Jamaica
and reggae to the world while launching
Jimmy’s music career to international success.
"I knew 40 years ago
we had something special with the film. With the re-release of “The Harder They Come,” combined with my
upcoming tour and recent Grammy win, I couldn't think of a better way to celebrate
the past, present and future." says
Jimmy.
To commemorate the 40th Anniversary, the film will be
released theatrically in its fully restored and re-mastered version for
pristine theatrical presentation, by IFM's long time distribution partner Xenon
Pictures, who will be releasing a Blu-ray version for release later in 2013. As a part of
Syndctd’s 360-degree approach to re-launching the classic film to a new
audience, a brand new merchandise line has been created with a fresh take on vintage
artwork from the film. Fans around the
world will be able to purchase the clothing at select theatres (including the
Apollo and Cedar Lee Theatres), national retail outlets and online through the
film’s newly revamped website (http://thehardertheycome.com).
Syndctd
also ran a very successful crowd-sourced poster re-design contest on Facebook,
asking fans and artists to submit their own take on the original poster
artwork. The commemorative winning
poster design will be displayed in theatres nationwide. "We are honored to be working with
Justine Henzell at IFM and Jimmy Cliff to re-release such a classic and
historic film back onto the big screen. Xenon’s newly restored version
and the film’s unforgettable soundtrack will be an amazing experience for fans
of all generations to enjoy in movie theatres around the world," say
Syndctd Entertainment co-founders Philip Camino and Jon athan
Chaupin.
In conjunction with the re-release of “The Harder They Come,” Jimmy will embark on a 17 date tour,
performing in intimate theatre and club settings in the US on his “2013 Many Rivers Crossed
Tour,” beginning September 6. For
tickets, info and other tour dates, visit www.jimmycliff.com
ABOUT
SYNDCTD ENTERTAINMENT:
Syndctd
Entertainment (http://syndctd-entertainment.com)
is a full-service film marketing and distribution
company, offering filmmakers and studios a multi-platform
release strategy with their vast network of exhibitor, VOD/digital, and home
entertainment partners. Syndctd
has worked with numerous globally recognized artists and filmmakers to release
their films around the world, and help them navigate the new media landscape
with direct-to-fan marketing and targeted social media engagement.
ABOUT INTERNATIONAL FILMS MANAGEMENT:
International Films Management retains
all rights in “The Harder They Come”
and various other intellectual property created by Perry Henzell. IFM is an active production partner in the
live musical adaptations of the film and other The Harder They Come-related
projects in the works. The company is owned by Jason
and Justine Henzell.
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